KAZMALEJE FEATURED: 105+ Black-Owned Brands On The Real Deal Article

Feb 17, 2022Cara Leezhaj

There’s never been a more important time to lift up the Black community. Some of us are donating to causes; others are marching and mobilizing to raise awareness. But another direct and sustainable way to support is by shopping from Black-owned businesses.

Below, The Real Deal compiled a list of Black-owned and led businesses across apparel, beauty, food, books and more—all of which you are sure to love. The Real Deal encourage you to learn about and shop from these inspiring brands and others—not just today but every day.

Beads Byaree

Beads Byaree is an innovative and hand-crafted jewelry line created out of the whimsy of Philadelphia native Areeayl Goodwin’s imagination. Her pieces are one of a kind and crafted to inspire others to make their dreams a reality and to remind us all to reach for the stars.

Prices starting at $25

Jam + Rico

Established in June 2016, Jam + Rico is a fashion jewelry company providing bold, unique and colorful designs. The designers travel to Caribbean and Latin America countries, taking inspiration from the people, culture, music and terrain. From these adventures, they create jewelry pieces that evoke confidence and beauty.

Prices starting at $35

Mateo New York

Mateo New York is founded and run by Matthew Harris, who was born and raised in Montego Bay, Jamaica. Mateo New York is loved for its modern, relatable fine jewelry at an approachable price point. Plus, the brand was a 2017 CFDA/Vogue Fashion Fund Finalist.

Prices range from $140 to $1,950

Melanie Marie

Melanie Marie is a custom jewelry company that gives back in major ways. They offer exciting excursions, creative mentoring, social advocacy opportunities and educational opportunities to young girls to help them discover their passions and achieve academic success. Their collection is robust and includes anklets, bracelets, baby jewelry, earrings, hair clips, bags, shoelace tags and so much more. They even offer custom grillz!

Prices range from $10 to $435+

Serendipitous Project

The founder of The Serendipitous Project, Sydney Ziems, created this gorgeous jewelry brand with a mission to build a community of intentful and conscious shoppers whom enjoy fashion and making the world a better place. For each seasonal collection, they brand selects one item where a percent of the proceeds will go to a charity or organization that aligns with this mission – making the world a better place with each unique piece!

Prices range from $75 to $300

Telfar

Telfar is a unisex line established in 2005 in NYC by Telfar Clemens and sold internationally. The collection includes handbags in various sizes and inspiring colors, as well as jewelry and select clothing. Telfar’s hit bag is nicknamed the “Bushwick Birkin.”

Prices start at $150

Trill Paws

Trill Paws is a pet accessory brand founded by Rachel and based in Los Angeles, California. “Trill Paws was created out of my over-the-top obsession for dogs and my on-going admiration for Pop-Culture,” Rachel says. Check out the pet tags and accessories with icons and sayings—we’re talking everything from emoji designs to popular sayings.

Prices ranging from $5 to $28

All Butter’d Up

This luxury skin care company specializes in whipped, scented shea body butter that doesn’t leave a greasy residue. All Butter’d Up products are made in small batches using the finest natural and organic ingredients for maximum freshness. The products are preservative-free and have never been tested on animals. You can also shop an exclusive lava bead aromatherapy bracelet. You just add your favorite roll-on fragrance, and the bracelet helps extend your scent experience for up to seven days.

Prices ranging from $8 to $45

Beauty Bakerie

Beauty Bakerie’s mission is to “be sweet and sweeten the lives of others” by encouraging men and women to feel both empowered and beautiful. The brand offers quality beauty products that are cruelty-free, paraben-free and vegan.

Prices ranging from $8 to $38

Bevel

This award-winning men’s grooming brand is beloved by Nas, John Legend and Magic Johnson—all of whom are investors. From shaving tools to skin care products, Bevel’s got you covered.

Prices ranging from $9.95 to $209.95

Black Girl Sunscreen

Founded in Miami, Black Girl Sunscreen was created to provide a non-white residue sunscreen brand for women of color. The brand has been featured in Essence Magazine and recently debuted a kid’s line called Sunscreen-BGS Kids. The products are also sold at Target. Black Girl Sunscreen uses no parabens or other harmful chemicals, and are committed to sprinkling melanin magic everywhere.

Prices range from $9.99 to $18.99

Briogeo

Briogeo is founded by Nancy Twine—a CEO who is passionate about offering high-performance hair care that is naturally based, yet provides visible results. Every order supports the company in providing 50,000 meals to those in need during COVID-19.

Prices start at $36

Butter By Keba

Butter By Keba is a premium line of all-natural moisturizing products that are paired with clean fragrance. The formulas are designed for anyone who desires healthier skin or loves smelling amazing all day. Their products are blended with the best plant-based ingredients, then infused with essential oils and phthalate-free fragrance synergies that have been created using a perfumer’s technique. Their line guarantees you’ll have smoother and softer skin!

Prices range from $7 to $95

CARA B Naturally

CARA B Naturally is a family business based in Charlotte, North Carolina, founded by sisters Landra Booker Johnson and Kristi Booker. They offer premium-quality, all-natural alternatives to products that are currently available for ethnically diverse babies, children and their families. The brand’s singular focus is on all-natural skin and haircare products for ethnic babies and children.

Prices start at $9.99

Caire Beauty

Caire is founded by two former beauty execs and WOC who met with scientists to truly understand the how and why of skin aging to empower modern women with science-backed, clean formulated, hormone responsive skincare solutions. They offer two products: The Theorem Serum Boost and the Lift Molecule Mask. Both are formulated to be skin boosting, glow-making and wrinkle reducing as well as being suitable for all skin types and tones. They are vegan and cruelty-free and help to reduce the appearance of eye, mouth, forehead lines, wrinkles, eye and nose-mouth sags. My pores already feel tighter after one use!

Prices start at $52

Délali Robinson Cosmetics

Délali Robinson Cosmetics was created in 2016 by owner and CEO Adodo Robinson as a solution to providing better color matches for darker complexions. The brand is known for being melanin-focused with “love for all Queens.” Délali Robinson Cosmetics offers more than 40 different shades in liquid, cream and powder foundation, and the products are paraben-free, gluten-free, cruelty-free and vegan-friendly.

Prices start at $19

Ecoslay

Treat your locks with a haircare brand that is all made from natural ingredients. The products let you give your hair the boost and nutrients it needs to maintain its natural beauty. Pick from the Orange Marmalade Curl Definer to help get those summer waves, Matcha Boost to strengthen brittle, dehydrated hair and Banana Cream or Rice Pudding to deep condition and add hydration during the cold, dry months.

Prices start at $30

Femi

This subscription-based services make it easier to meet your needs, and every time you subscribe, they send you the perfect period box, complete with the Pretty Panty, extra pads, liners, wipes and a few extra goodies.

Plus, they make sure underprivileged students have access to premium sanitary items. Femi believes that no girl should go without what she needs every month or worry about leaks at school. And no woman should be limited to harmful, fallible and sometimes embarrassing feminine products.

Prices starting at $4

Fenty Beauty

When Rihanna launched her beauty line, she got attention for having foundations in essentially every shade. She was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line, “so that people everywhere would be included.”

Even more, Rihanna founded a clothing company called Savage x Fenty, which carries lingerie and loungewear. Plus, the brand also runs a non-profit organization, the Clara Lionel Foundation, which has donated $5 million to fight against COVID-19.

Prices start at $18

Golde

Golde is an independent, Brooklyn-born brand making superfood-boosted essentials for health and beauty. They believe that being well should feel good. That means products that look good, taste good and help you feel like your best self. The brand has a mission to “bring good vibes to the wellness industry.”

Prices start at $22

Hanahana Beauty

Hanahana Beauty is a clean beauty brand that offers ethically sourced and better-for-you ingredients. They are serious about consumer transparency, remaining cruelty-free and always pay two times the fair trade price for their shea butter, which is sourced directly from Tamale, Ghana. Plus, Hanahana Beauty is committed to creating sustainable ways of access and learning while sharing the stories of black women globally. Their beauty products will always keep you feeling smooth and confident!

Prices range from $5 to $45

Heathmade

This brand was founded and created by a 10-year-old! Heathmade provides the best quality ingredients in their premium, alcohol-free products, which range from hand sanitizer, lip balm, deodorant and lotion bars. They use ingredients like aloe vera gel, anti-inflammatory witch hazel, wondrously scented and antimicrobial essential oils and antioxidant-rich vitamin E oil. Self-care for the win!

Prices start at $8

Kazmaleje

Kazmaleje is a hair company designed for women and men with textured hair. This female, Black-owned business is empowering women and men to rock their natural curls and celebrate their unique style with the use of KurlsPlus detanglers and combs. The combs mimic fingers combing your hair!

Prices range from $14 to $42.20

Kinky-Curly

Kinky-Curly was founded under the belief that natural hair is beautiful hair, and with the right products and styling techniques, you can easily flourish and grow your hair. Kinky-Curly hair products are formulated to add moisture, give hold without drying your hair out and offer protection from the elements. The brand is available at Whole Foods and Target, and was named one of the “hottest makeup and hair products of 2008” by Essence Magazine.

Prices starting at $10

KNC Beauty

Kristen Noel Crawley’s brand KNC Beauty offers eye masks, lip masks and lip scrubs. The products are all about keeping you looking and feeling naturally cute and effortlessly fresh. I love this message from the brand: “We think you’re dope just the way you are, but we’re here to give you that little bit of extra. Chill with us for 15-20 minutes, and we’ll put stars in your eyes and kisses on your lips.”