KAZMALEJE is In Business

In Business has set out to show off women-of-color owning business in their article entitled "IFundWomen of Color aims to close funding gap" and KAZMALEJE was lucky enough to be featured!

Here's an excerpt:

Another business that has received funding is the Miami-based Kazmaleje (pronounced Cosmology). LaToya Stirrup co-founded the hair tool brand for people with curls, and the funding support has been a godsend during the pandemic.

Stirrup and her sisters, LaTrice and LaTasha Stirrup, launched the business in 2019 with the conviction that their company was providing an essential product because more Black women were embracing their natural curls and not visiting salons. The company’s detangling combs and picks have a chance to gain market traction, not only in the U.S. but internationally as well.

For Kazmaleje, already a strong ecommerce player, the pandemic has helped as well as hindered. While it has a brick-and-mortar store, it also sells direct to consumer through its website, it sells through other online marketplaces that carry its hair tools, and it has retail partners — QVC and HSN — that it wholesales through. During the early weeks of the pandemic, the brand filled a need for people sheltering at home who suddenly were unable to book appointments at hair salons or shop at beauty supply stores, so that was a benefit.

 

Click here to read the full article!

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