In an era where artificial intelligence is reshaping industries, Kazmaleje (pronounced cosmology) is proving that tech innovation doesn't have to strip away culture. The trailblazing haircare brand has unveiled Kalie, its first AI-powered brand agent, designed to honor the richness of textured hair while deepening the connection between beauty, culture, and technology.
More than a digital concierge, Kalie represents a new philosophy: technology with soul. Built in partnership with Cybros — a family-run Al & Cybersecurity company co-led by Eliezer Sandifer, the husband of Kazmaleje co-founder LaTasha Stirrup — Kalie offers tailored guidance and support that feels personal, approachable, and rooted in community.
"Kalie is a natural extension of how we've always approached haircare," says LaToya Stirrup, co-founder of Kazmaleje. "Our tools were designed to transform routines into rituals. With Kalie, we're taking that same intentionality and weaving it into technology. It's not just about smarter recommendations — it's about celebrating textured hair in all its complexity."
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