We Are Certified Plastic Neutral - KAZMALEJE

We Are Certified Plastic Neutral

Nov 09, 2020LaToya Stirrup

At Kazmaleje we are proud to announce that we are the first and only certified Plastic Neutral hair tool company. We've recently partnered with rePurpose Global to fund the collection, processing, and reuse of as much ocean-bound plastic waste as we use across our packaging and operations. By taking this bold commitment, every Kazmaleje purchase will now carry a Net Zero Plastic Footprint.

By donating a percentage of every product purchase to plastic reduction efforts, Kazmaleje is enabling the removal of over 1100 kgs of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year. Through its partnership with rePurpose Global, the company is supporting vetted waste management social enterprises TakaTaka Solutions in Kenya to collect and process hard-to-recycle waste streams otherwise too low value to be reclaimed from the environment, such as chocolate wrappers, chips packets, and similar flexible packaging items. 

By going Plastic Neutral, Kazmaleje is not only tackling a $50bn/yr funding gap that plagues recycling supply chains worldwide, but is also adding a crucial income stream for over 20 waste pickers and their families in Kenya. Today, informal waste workers often earn less than $5/day, work in precarious conditions, and face severe discrimination despite providing a crucial societal service for cities across the developing world. Through this initiative, the company is boosting these waste workers’ income by attaching value to hard-to-recycle plastics, while supporting experienced recycling social enterprises who holistically uplift ex-waste pickers through occupational safety, health insurance, and skills training. 

As a budding player in the beauty sector, Kazmaleje recognizes the grave threat that plastic pollution poses to the future of our planet and is planning to take further action against this epidemic. A key issue we wanted to solve with our design was the need to frequently replace broken hair tools. By partnering with rePurpose Global, we are able to take our vision of reducing waste even further by supporting other change makers who are actively solving waste management issues around the world," said LaToya Stirrup, CEO of Kazmaleje. “Joining rePurpose Global is just the beginning. We are currently redesigning our packaging to further reduce waste and will continue to place an emphasis on ecocentric design and manufacturing practices.

Our commitment to sustainability can be traced back to the inception of the business as we have always placed an emphasis on providing our customers with the highest quality product experience while creating a deep impact on society. We truly believe in the power of brands to affect long-lasting change. 

“Planetary protection is at the core of Kazmaleje. It’s so refreshing to see them push the boundaries on tackling the plastic waste problem. Forward-thinking brands like Kazmaleje are the need of the hour. We hope this pioneering move pushes more brands to take responsibility for their own plastic waste.” said Aditya Siroya, co-founder and Chief Impact Officer of rePurpose Global, the world’s first Plastic Credit Platform helping people and companies take genuine climate action by financing the removal and recycling of ocean-bound plastic waste worldwide. The social enterprise co-designs and executes waste management and economic empowerment projects in collaboration with its global network of impact partners across 3 continents and 7 countries, such as India, Indonesia, Kenya, Sri Lanka, and Colombia. 

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